Simple diagrams prove useful in making patterns and connections seen. Through visualization, humans have something akin to an information map. McCandless proposed what might be an easy solution, and that is “using our eyes more”. Speaking at TED, journalist and designer David Mccandless touched on a common suffering for people around the world, one borne from information overload or data glut.
So, it is time to talk about one of the challenges that come with providing audiences with information - lots of it. Curata reports that 92% of marketers belong to organizations that view content as a business asset. The largest technology companies are investing in their competency in this area. Doubts about the commitment of top executives to content marketing are fading.
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